Numbertank helps users to engage with its social messenger app. It provides features like secure chat, message broadcast, whatsapp status etc

Messenger and chat apps are really crowded and very competitive market. Vmobify helped Numbertank to perfect the positioning and increase the user engagement

The Goal

Numbertank wanted to

  1. Maximise downloads with ASO & Paid Marketing
  2. Increase user engagement to get more active users
  3. Position as a social messenger app

Vmobify Marketing Approach

Maximise downloads with ASO & Paid Marketing

Results

Paid Campaigns

We used facebook and adwords to drive installs and engagement We continued using adwords campaigns as the engagement rate was good for these users.

13.6

Facebook CPI

11.3

Adwords CPI

23.4K

App Downloads for All Channel
(First time installer)

7.0K

App downloads On Play store
(First time installer)

5.7K

Tracked channels
(First time Installer)

How to Get App Ranked In The Google Play Store

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Increase user engagement to get more active users

To drive more engagement we created many contests so that users can create more content on the app. As the user-generated content has the best engagement ratio, we used contests to get more content.

These contests have increased user-generated content and overall engagement.

How To Press Release Get Better Visibility and Positioning.

To position it as a social messenger app we worked extensively on the content strategy and press releases. With a wide distribution, press releases got a better visibility and helped for the positioning.

Testimonial

“Vmobify helped us to draft the best possible user acquisition strategies at low cost with the mechanism to keep users engaging with the app. Their ASO skills are exceptional as we got results very quickly and helped us to reduce our acquisition cost. We look forward to working with them as our extended marketing team to help us achieve our goals quickly ”

Dharmesh Patel – CPO Numbertank